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October 24, 2018, 1:23 pm


Karma Automotive CEO Dr. Lance Zhou announced a new business plan dubbed the “Road to Future Success” to all Karma staff during gatherings at our Irvine, Calif. corporate HQ last week.

The plan, which was separately presented to employees at our assembly plant in Moreno Valley and remote engineering facilities in Troy, Mich., detailed a pivot that will dictate our company’s direction for the next decade and beyond.

The plan refocuses future efforts towards four key areas: delivering world-class luxury through innovative design, developing cutting-edge integrated technology, offering truly unique customization of our vehicles and creating an unrivaled customer experience for our owners.

The new plan officially launched with the unveiling of the new Karma Revero Aliso Edition. Only 15 examples of the new vehicle will ever be produced – a small preview of the unique customization projects we have planned in the years to come.

“Our future is strong and well-funded,” Dr. Lance said at the announcement meetings. “We have the right people in place to achieve our goals, a solid product plan that spans the next decade, a state-of-the-art assembly plant in Southern California and relationships with the right partners who can help us accelerate technology and product development.”

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