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February 1, 2019, 3:10 pm
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KARMA AND SBD AUTOMOTIVE FORM STRATEGIC COLLABORATION FOR MOBILITY SERVICES

We're pleased to share with you that Karma has formed a new strategic collaboration with SBD Automotive to support the initial launch of the automaker’s new Karma Mobility division.

Karma Mobility’s mission is to build long-term brand value and create premium hands-on experiences for our discerning luxury EV customers. SBD Automotive will provide us with a deep foundation of consumer insights and deployment expertise based on their years of research evaluating emerging mobility services. They'll also support joint marketing initiatives with our team here at Karma which will help build awareness and use of our new luxury mobility service.

Karma Mobility (a venture with San Francisco-based Ridecell) will initially offer short-term rentals of a small fleet of Reveros stationed at luxury hotels in Southern California. Although aimed at the kind of luxury hotels frequented by Karma’s discerning customer base, the carsharing model will be expanded to provide other prospective buyers the kind of personal and special VVIP treatment we have already become known for.

 

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