We’ve wrapped up a series of successful events in conjunction with Monterey Car Week, culminating with the world-famous Pebble Beach Concurs d’Elegance. Since 1950, this prestigious event has evolved into the quintessential gathering for automobile aficionados, exotic car owners and legendary brands from around the world.
"Pebble Beach is the definitive luxury automotive event of the year," says John Maloney, Karma Automotive Chief Revenue Officer. "For a pioneering challenger like Karma, our presence at Pebble Beach sets the tone for our brand on the global luxury stage."
During our largest Monterey activation yet, we attracted thousands to our outdoor display to explore the 2020 Revero GT and future design concepts, including the SC1 Vision Concept car and Karma GT designed by Pininfarina.
Displayed on the Concept Lawn, our SC1 showcased its next-generation technology, stunning aesthetics, customized elements, and all-electric platform; bold statements about the direction of our future product offerings in both tech and design.
The Karma GT designed by Pininfarina, our first resulting partnership with the famed Italian design and engineering house, was part of our stunning lineup on Peter Hay Hill. Attendees were captivated with our custom-made, two-door coupe variant that’s based on the new 2020 Revero GT platform; an alternative design interpretation built around a Karma heart.
Also part of our strong presence at this year’s event, we provided 150 test drives in our new 2020 Revero GT to excite current Revero owners and prospects about the upcoming launch and our future customization capabilities
The week-long event of, rallies, Concours, and new car unveilings are all part of what make Monterey the most prestigious automotive spectacle of the year.